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国内独立设计师转型正当时 | Maggie Ma找准新零售突破口

作者:Cherry    2020-06-30 14:35     来源: 未知     
文章摘要
MAGGIE MA,是近来深圳服装圈里备受关注的独立设计师品牌。品牌创始人Maggie Ma,曾是拥有赤手空拳的服装新人、理性的理想主义者、85后美女创业者、严谨的生物系理科女等众多标签的新锐

MAGGIE MA,是近来深圳服装圈里备受关注的独立设计师品牌。品牌创始人Maggie Ma,曾是拥有“赤手空拳的服装新人”、“理性的理想主义者”、“85后美女创业者”、“严谨的生物系理科女”等众多标签的新锐独立设计师。但在2019年8月之后,抓住国内独立设计在社交媒体实现新零售红利风口的她,为自己坐实了“设计师界带货女王”的新身份。

 

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MAGGIEMA品牌创始人Maggie Ma马婧思

宝尚配资公司 ZHIDEYITIDESHI,BEITADAIHUODEBUZHISHIYIFU,HAIYOUYIGU“NVXINGDULI”DEJUEXINGFENGCHAO。

南下,难在“半路出家”的设计转型

宝尚配资公司 CHURUSHEHUIDEMaggie Ma,HAISHIGANGLIKAISHENYANGGAOXIAODESHENGWUXIYANJIUSHENG,DAIZHEDUIWEIZHIDEBUQUEDING,2012NIAN,TAJUEDINGNANXIAYICHUANGSHENZHEN。YOUGUOYIDUANJINRUYIYAOGONGSIZUOSHIYANDEJINGYAN,YEZUOGUOYIZHENZIDEWENZHIGONGZUO,DANDOUMEINENGZAIQIZHONGZHAODAOZHIYESUODAILAIDEZIWORENKEHEJIAZHIMANZU。

宝尚配资公司 JIYUANQIAOHEZHIXIA,Maggie MaJINRUYIJIAFUZHUANGGONGSICONGSHIXIAOSHOUGANG。YUFUZHUANGCHANYEMIQIEJIECHUDEGUOCHENGZHONG,Maggie MaJINGCHANG“HUNJI”SHEJIBU,OUERDUICHANPINHEKUANSHIJICHUDETIYIYEDOUPOSHOUHAOPING,SUIJIZHANKAIDUIFUZHUANGSHEJIDEYANJIUXUEXI。

“BANLUCHUJIA”SHEZUFUZHUANGSHEJIDEMaggie Ma,ZAIJUEXINZHUANXINGZUOFUZHUANGSHEJIDEDANGXIAJIHUMEIYOUSIHAOYOUYU,DANYINGMIANERLAIDEQUESHIKANDUOZHONGDEZUHETIAOZHAN。XIAODAOZHUYIGONGPOMIANLIAOLIAOXING、SECAIDINGRAN、JIEGOUFENGCAIDEXIJIEWENTI,DAZHIJIEHEGONGSIDEYUNYINGJIEZOUJINXINGDINGXIANGKAIFA、GAOXIAOSHENGCHAN、CHENGBENKONGZHIDEHONGGUANDIAOJIE。DUANDUANSHUNIAN,Maggie MaZAIRIFUYIRIDIYUDAOWENTIHEJIEJUEWENTIZHIJIAN,JIANJIANWANSHANLEDUIYU“FUZHUANGSHEJISHI”ZHEIYIZHIYESHENFENDEZIWORENKE。

 

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MaggieMa海报拍摄时为模特造型

怒放,活在“遍地开花”的独立土壤

SHENGWUHESHEJIBIRANSHILIANGGEJIERANBUTONGDELINGYU,DANQIANZHEWEIMaggie MaPEIYANGDELIXINGSIWEI,BUJINRANGTANENGGOUHUANWEISIKAOXIAOFEIZHESUQIUJIHE,GENGWEITADIANDINGLECHENGWEIDULISHEJISHIDEHEXINJICHU——ZIWO。

QINGCHUZHIDAOZIJIXIANGZUOSHENME,NEIJIUJIANDINGBUYIDIQUSHIXIAN,ZHEISHIDULISHEJISHICHUANGZAOJUYOUXIANMINGGEXINGHETAIDUNEIHANDEPINPAIJICHANPINDEYINGHEGANGXU。

2018年,国内独立设计师已是遍地开花,在这个充斥着竞争与可能的时尚大环境下,Maggie Ma毅然决然地组起设计师团队,带着自己的同名设计师品牌MAGGIE MA低调入场。

宝尚配资公司 Maggie,SHIYIGEZAIXINLIGUISHUSHANGFEICHANGQIHEMaggie MaDEMINGZI,DUITAERYAN,NEIBUJINYUYIZHEYIGE配资公司 MENGXIANGYUCHUANGZAODEKAISHI,GENGSHIDAIBIAONVXINGLILIANGYUDULIJINGSHENDEXIANGZHENG。

MAGGIE MAPINPAIDEYONGHUQUNXIANG,JIKEBEISUXIECHUDAZHILUNKUO。

宝尚配资公司 YUGUONEIJUEDADUOSHUDULISHEJISHIDEQIBUJIEDUANYIYANG,MAGGIE MAZAIDANSHENGZHICHUYEYOUGUOTIEPAIHEDAIGONGDENGSHITANSHICHANGDEGUOCHENG,QIJIANSUODEDAODESHICHANGHUIYINGRANGMaggie MaJIANDINGLE:WEIYOUPINPAIBENSHENDEDAORENKE,SHICHANGDAMENCAIHUIXIANGNIGENGKAIFANG。

RANER,DULISHEJISHIPINPAIBUTONGYUSHANGYEPINPAIHUODAIGONGPINPAI,XIANGYAODEDAOSHICHANGRENKEDESHOUYAOLIANGBU,JIUSHICHUANGZAOZHENZHENGYONGYOUSHEJISHIGEXINGDEHAOCHANPINYIJIZHUDONGXUANZESUOZHAIMUBIAOKEQUN。

进入2019年,已沉积一年的Maggie Ma携品牌MAGGIE MA高调回归行业视野——陆续登陆深圳时装周和深圳原创时装周的T台,发布“Don’t label me”主题2019秋冬系列及“她,不被定义”主题2020春夏系列;参展CHIC中国上海国际服装服饰博览会、FashionSZshow时尚深圳展及Fashion Source深圳国际服装供应链博览会……

 

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MAGGIEMA于深圳时装周释出2019秋冬系列

 

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MAGGIEMA于深圳原创时装周释出2020春夏系列

MAGGIE MACHUPINDESHIMAOSHICHUANZHIGANCHENGYIYUMaggie MaLIANGYANCHUTIAODEXINGXIANGQIZHIHUWEIYITUO,YIYIGUANZHIDIJIANXING“GULINVXINGZIZHUDULI、XUANYANGNVXINGZIYOUJINGSHEN、ZHIJINGNVXINGQIANGRENLILIANG”DESHISHANGLINIAN,SHIJUEXIAOYINGHEKOUBEIXIAOYINGJIACHENG,YINIANJIANSHOUGEDALIANGYONGDUN。

下沉,做直面追随受众的“带货女王”

TONGNIANHOUBANDUAN,SHISHANGXIAOFEIYUJINGYEZAIXINLINGSHOUDEQUANMIANCHONGJIXIA,FASHENGZHEJUBIAN。DANGZHUDUOXINGYEQIANBEIJIPINPAIHAIDUISHEJIAOMEITISUODAILAIDEXINLINGSHOUQUDAOJIFANGSHICHUYUGUANWANGSHISHUIQI,Maggie MaYIJINGXINGYUNDIDEDAOLESHEJIAOPINGTAISHOUZHONGDEJIENA。

2019NIAN8YUE,YITIAOZIMEITISUISHOUFABUDEDUANSHIPIN,WEIMaggie MaJIPINPAIDAILAILE8000DUOWANGUANKAN。SHIPINNEIRONGWEIMaggie MaZAISHIZHUANGZHOUTTAILVYIZHONGCHAOMOXIEMULIANGXIANGDEHUAMIAN,DUANDUANSHIDUOMIAOSHIPIN,YINBAOQUANWANG,XIYINBAIWANDIANZANHESHANGQIANTIAOLIUYAN“QIUTONGKUAN”。

YANKANZHESHUJUCHENGCHENGSHANGZHANG,Maggie MaHENKUAIYISHIDAO,HULIANWANGDENEIGESHIJIESHIJIESHOUZIJIZOUSHANGTAIQIANDE。FAXIANJIYUZHIHOU,Maggie MaYUTUANDUIZHANKAILETAOLUN,BINGJIELIANKAITONGDOUYINZHANGHAO,TONGGUOJILU、ZHIBOZIJIDESHEJIGUOCHENGYUSHENGHUOFENXIANG,ZAISHEJIAOWANGLUO“OUYU”YUZIJIHEPINPAIXIHAOYIZHIDENVXINGQUNTI,YIJULOUDOUYUANLICHENJIZHITONGDAOHEDEMUBIAOKEHU;YUCITONGSHI,GUODUANKAIPITAOBAODIANSHANGQUDAO,JIANLIPINGTAIVIPJIAOLIUQUN,DINGQIKONGJIANGSHEQUNYUPINPAIZHUISUIZHELIAOTIAN,FENXIANGSHEJIXINDE、QINGTINGYONGHUCHUANZHEDETIYANGANSHOU。

 

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MaggieMa在短视频平台分享设计与生活

ZAIMaggie MaKANLAI,ZHEISHIYIGERANGSHICHANG、YONGHU、SHEJISHIPINPAIDOUNENGHUWEIXUANZEDEGUOCHENG,ZAIZHEIGEJIAOHUGUOCHENGSUOFACHUDEGONGMING,CAISHISHUYUMAGGIE MADESHISHANGJIAOXIANGLE。

宝尚配资公司 SHUJUTONGJI,Maggie MaZAI2019NIANDAXIUXIEMUSHISUOZHETAOZHUANGQUANWANGXIAOSHOUPOQIANWAN;2019NIANDIFABUDECHUNXIAXILIESHIPINGENGRANGQIZAISHEJIAOMEITIFENSILIANGBAOZENG20WAN;2020NIANYIQINGQIJIAN,SHOUYAOCANYUSHENZHENSHIZHUANGZHOUYUNXIUFABUQUANXINXILIE,DIANJILVJIGUANKANLIANGSHUANGSHUANGLINGXIAN……JINGUANPINPAIMAGGIE MAZAISHOUJI“ZHANGSHANGPINGMU”DESHIJIEBUGUOYINIAN,DANSHEJISHIMaggie MaDAIHUODELIULIANGSHUJUQUEYICHUJUTILIANG。

 

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MaggieMaT台谢幕

 

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MaggieMaT台谢幕

DANGBEIWENJIWEISHENMEZIJICHUANGUODEYIFUPUBIANXIAOSHOUSHUJUGENGJIA,Maggie MaHUIYINGDEHENZHENCHENG,“WOXIANG,YINWEIWOSHIYIGEHENZHENSHIDEREN,JINGUANWOKENENGBURUMOTEGAO、SHOU,YEKENENGBURUWANGHONGPIAOLIANG、NENGYANSHANDAO,DANSHIWULUNSHENCHUJUGUANGDENGXIAHAISHIBAIRIGUANGXIA,WODOUSHIFEICHANGZIXINDE。WOSUOCHENGXIANHEBEIDAZHONGKANDAODEZHUANGTAI,SHIHUIRANGNEIXIEXIWANGCHENGWEIZIJISHENGHUOCWEIDENVXINGDEDAOGONGQINGDE。DUIYUDULISHEJISHIPINPAIERYAN,ZAIDUOXUANYANGGEXINGDEWAIZAIBAOZHUANGHEHUALICIZAO,DOUBURURANGSHOUZHONGNENGYUSHEJISHIBENRENDACHENGGONGQINGLAIDEZHENGZHONGHONGXIN。”

配资公司 SHIFOUYOUGANJUEDAOZIJI“HONGLE”,Maggie MaDEHUIDAZEXIANDEKEGUANERLENGJING,“ZUOWEISHEJISHI,DAJIADANGRANXIANGANANJINGJINGDIZAIMUHOUZUOYIFU。ZHISHI,DANGHUANJINGHESHICHANGFASHENGLEBIANHUA,WOXUANZEJIJIDIYONGBAOHESHUNYINGZHEIXIEBIANHUA,ZHANDAOTAIQIAN,RANGDAJIAXIANRENSHIWO,ZAIRENSHIWODEYIFU。ZHEIYESHIYIZHONGJUYOUZHENGMIANYINGXIANGDEFANGSHI,YINWEIWOZAIZHEIGEGUOCHENGZHONGHUIGENGLEJIEXIHUANWOSHEJIDEREN,WOHEWODESHOUZHONGZHIJIANJIANLILEYIZHONGBUSHOUBILEIHESHIKONGXIANZHIDEGOUTONGFANGSHI。”

高光,照亮独立女性心中的“衣帽间”

SIZHIGUOXI,2020NIANYIJINGGUOBAN。XIANZAIDEMaggie MaYUFATIWUDAO:CHUANGLIZIJIDEDULISHEJISHIPINPAI,BENSHENJIUSHIYIZHONGSUOZHAIKEHUDEXINGWEIXUANZE。DANYEZHENGYINRUCI,CAIHUIWEIZIJISHOUHUOGENGJINGZHUN、LAOGUQIEFUGOULVGENGGAODEKEHU。

宝尚配资公司 HUANYANZHI,Maggie MaDUIPINPAIMAGGIE MADEZIZHUYISHIYUEQIANG,MAGGIE MAFUZHUANGSUOSHIYIDEQUNTIGONGXINGJIUYUEMINGXIAN。ZHEIGEGUOCHENGKANSISHIRANGPINPAIDESHOUZHONGMIANBIANZHAILE,DANZONGSHENGUANCHA,SHISHICHANGWEIPINPAISHAIXUANLEGENGDUODEZHONGCHENGYONGHU。

宝尚配资公司 JIYUCI,Maggie MaGOULEDEMAGGIE MAPINPAIYONGHUQUNXIANGYEYOULEGENGDUOQINGXIXIJIE:TAMENSHIDULISHANGJINDEDANGDAINVXING,TAMENCONGHUIDADANYELEGUANWUWEI,TAMENKEWANGZHENAIYEDONGDEZHENAIZIJI,TAMENCHONGMANZIZHULILIANGYEPOJUNVWANGFENGCAI,TAMENYONGYOUNVXINGMEILIYESHANYUYUNYONGNVXINGDUYOUDEYOUSHILAIZHANGKONGZIJIDESHENGHUO。

YONGSHEJISHIPINPAIDE“DULIJINGSHEN”,QIANGHUADANGDAINVXINGDE“DULILILIANG”。ZAIMaggie MaKANLAI,PINPAIMAGGIE MAJIUSHIWEIDULINVXINGERSHENGDE,ZHIJINGNVXINGLILIANG,ZHANXIANNVXINGNEIZAIMEILI,GUANZHUNVXINGFAZHANHESHEHUIJINBUDEHUATI,DOUSHIQICUNZAIDEYIYI。

 

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MAGGIEMA即将释出“高光”主题2020秋冬系列

 

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MAGGIEMA即将释出“高光”主题2020秋冬系列

DANGRAN,DULINVXINGSHIKESHANYAO,CHENGJIUDULINVXINGDEGAOGUANGSHIKE,YESHIMaggie MaYIBURONGCIYAOZUODESHIQING。SUOYI,MAGGIE MA 2020QIUDONGXILIEYI“GAOGUANG”WEIMING,YONGXIANGDUIQIANGSHIDEFUZHUANGKUOXINGQUANSHIYIZHONGXINSHINVXINGLANGMAN,ZAICAIJIANLILUODESHIYONGZHUYITAOZHUANGYUCHONGMANNVXINGFENWEIDESHEJIXIJIEZHIJIAN,CHENGJIUDANGDAIXINDULINVXINGDEGAOGUANGSHIKE。

“GAOGUANG”GAINIANXIANXING,MAGGIE MA 2020QIUDONGXILIEJIJIANGZAI7YUE5RIYU2020SHISHANGSHENZHENZHANFashionSZshowYAOMUFABU。Maggie MaZHIYAN,ZHEIYIJIYAORANGMAGGIE MADEDULINVXINGDOUZIDAIGAOGUANG!

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